Behavioural Research Group

Workshops for Marketing Research Professionals:

Market Segmentation Using Latent Class Analysis

Transforming Qualitative Data into Perceptual Maps

Discrete Choice Analysis

What will be taught? These workshops are designed to give market researchers hands on experience with the latest research tools. Who should attend? This workshop is aimed at market research professionals. Researchers interested in gaining hands on experience should attend. Individuals interested in attending MUST bring their own laptop.

Latent Class Analysis: Cost: 1 Day: $950.00 US 2 Day: $1450.00 US This workshop will cover: Latent Class Cluster Analysis Latent Class Factor Analysis Latent Class Categorical Regression Latent Class Linear Regression Latent Class Mixed Markov Chain Model Latent Class Conjoint Analysis The Latent Class Analysis Workshop deals with teaching you how to segment markets using latent class analysis. It also teaches how latent class analysis can be incorporated into regression models, to enhance your ability to capture customer differences. MORE INFORMATION Application Form

Preference / Attitudinal Maps: Cost: 1 Day: $950.00 US This workshop will cover: Focus Group data collection Data Management Creating Preference Maps Interpreting Preference Maps The Qualitative Workshop teaches Qualitative researchers how to enhance their ability to understand, and communicate their findings to their clients, by transforming them into perceptual maps. MORE INFORMATION Application Form

Discrete Choice Analysis Cost: 2 Day: $1950.00 US This workshop will cover: Logit Probit GEV Mixed Logit Latent Class Simulating Choice Hierarchical Bayes (Mixed Logit) The Workshop in Discrete Choice Analysis provides hands on experience with the latest developments in discrete choice analysis.  MORE INFORMATION Application Form

Upcoming Workshops:

Latent Class Analysis: Los Angeles, California, February 19-20, 2011 Miami, Florida, February 26-27, 2011 San Diego, California, June 18-19, 2011

Transforming Qualitative Data into Perceptual Maps Los Angeles, California, March 19-20, 2011 Miami, Florida, February 28, 2011 San Diego, California, Dec 20, 2011

Discrete Choice Analysis Zurich Switzerland, May 21-22, 2011 Miami, Florida, August 14-15, 2011